How to Read the OHLQ Weekly Release List

Where to Find the Weekly List

Every week, OHLQ publishes a list of exclusive and notable product releases heading to stores across the state. This list is the starting point for most bourbon hunters' weekly planning — it tells you what's dropping and where.

The primary source is the Exclusives hub on ohlq.com. The list is typically posted early in the week, and it's the most complete and official version of the information. If you only check one place, check there.

OHLQ also pushes release announcements through the Product Pulse email list. If you're signed up, you'll get the information delivered to your inbox without having to check the website manually. Their social media accounts (Instagram and X) often highlight the bigger releases as well, though those posts tend to be selective rather than comprehensive.

On our side, BHO mirrors the release data on the drop calendar. If you're already checking the calendar for delivery days and other events, the weekly releases show up there too, giving you a single view of everything happening that week.

What the List Contains

Each entry on the weekly release list includes a few key pieces of information:

Product name — the full name of the release, including any special designation like "Single Barrel," "Barrel Proof," or "Store Pick." Pay attention to the specifics here. A brand might have multiple releases in the OHLQ system, and the one on the weekly list could be a distinct bottling from what you'd normally see on the shelf.

Price — the state-set retail price. This is the price you'll pay at the register, and it's the same at every store receiving the product.

Bottle size — usually 750ml, but you'll occasionally see 375ml, 1L, or 1.75L entries. Worth noting so you're not surprised at the shelf.

Receiving stores — the list of stores that will receive the product. This is the most actionable part of the release list. Not every store gets every release. The list tells you exactly which locations are getting it, so you can focus your efforts on stores that are actually receiving the bottle you want.

Some listings also include quantity guidance. You might see language like "while supplies last" or "limit one per customer." More on what those mean in a moment.

Timing and Cadence

Understanding the weekly rhythm is essential for acting on the release list effectively.

The list typically comes out on Monday or Tuesday for that week's releases. This gives you a few days to plan before bottles actually land on shelves — but not a lot of time, so checking early in the week becomes a habit.

Bottles arrive at each store on that store's regular delivery day. The release list tells you which stores are getting a product, but the delivery day determines when it physically shows up. If the list drops on Tuesday and your store's delivery day is Thursday, those bottles will arrive Thursday. If your store delivers on Tuesday, the bottles might already be there the same day the list comes out.

This is where knowing your store's delivery day pays off. Check our delivery days page to look up when your stores receive shipments. The combination of the weekly list and the delivery schedule tells you both what is coming and when it arrives at your specific store.

The cadence is consistent enough that you can build a weekly routine around it: check the list Monday or Tuesday, identify what you're interested in, confirm your store is receiving it, and plan a visit on delivery day. Repeat every week.

"While Supplies Last" vs. "Limit One"

These two phrases show up frequently on the release list, and they mean different things in practice.

"While supplies last" means the bottles are available on a first-come-first-served basis with no enforced per-customer cap. In theory, someone could buy every bottle on the shelf. In practice, many stores informally limit purchases of popular releases out of fairness, but there's no guarantee of that. For highly anticipated products, "while supplies last" means the window between bottles hitting the shelf and selling out can be remarkably short — sometimes hours, sometimes less. This is where timing your visit to delivery day really matters.

"Limit one per customer" means the restriction is enforced at the register. Each customer can purchase one bottle, full stop. This is OHLQ's way of spreading limited product across more buyers. When you see a limit, the store's point-of-sale system will flag it. Stores take this seriously, and trying to work around it — sending someone else in to buy a second, coming back later the same day — is frowned upon and often caught.

In general, limit-one releases are the ones OHLQ expects to draw the most demand. The limit doesn't guarantee you'll find one — stores still receive a finite number of bottles — but it does mean that one person can't clean out the shelf ahead of you.

How to Act on the List

Once you've read the weekly release list, here's a practical sequence for turning that information into bottles:

Check if your stores are receiving the product. The release list names specific stores. If your go-to store isn't on the list, no amount of showing up on delivery day will help for that particular release. Look at the list of receiving stores and identify which ones are accessible to you.

Confirm delivery days. Look up your target stores on the delivery days page. If the product is on the list and your store delivers on Wednesday, that's your day.

Plan to visit on delivery day or the next morning. Some stores stock new arrivals the same day they arrive. Others wait until the following morning. If you can, visit on delivery day in the afternoon. If that doesn't work, first thing the next morning is your next best window.

Have a backup store. If the release list shows multiple stores near you receiving the product, rank them. If your first choice is cleaned out, you have a second option ready without scrambling.

Check BHO sightings. Our sightings feed shows real-time reports from other hunters finding bottles around the state. If people are already reporting a new release at stores in your region, that's your signal that bottles are on shelves and the clock is ticking.

What the List Doesn't Tell You

The weekly release list is the best planning tool available, but it has gaps. Knowing what it doesn't cover helps you set expectations.

It won't say exactly how many bottles each store receives. A store on the list might get two bottles or twenty. You won't know until you're there — or until community reports start coming in.

It won't say what time bottles hit the shelf. Delivery day tells you when the truck arrives, but stores stock at their own pace. Some have new product on the shelf by mid-morning. Others don't get around to it until the afternoon or even the next day. This varies by store and sometimes by how busy the staff is on any given day.

It doesn't cover every product that arrives. The weekly release list focuses on exclusives and notable releases. Regular restocks of allocated products — a few bottles of Blanton's showing up unannounced, for instance — aren't on the list. Those arrive on the regular truck without any advance notice, which is why visiting your stores on delivery day consistently, regardless of what's on the list, is a good practice.

This is where community knowledge fills in the blanks. Between the sightings feed, store relationships, and local bourbon groups, the gaps in the official list get filled in by people who are out there seeing what's actually on shelves. The weekly release list gives you the plan. The community gives you the ground truth.